Versus Spotify’s number which is accounting for a global reach. Users hearing Spotify ads and that 93 % of Pandora listeners are in the U.S. Versus Pandora, which has only 7% of subscribers paying for ad-free listening.Īnd this means that 93% of Pandora listeners are hearing your ads versus 55% of This tells us that 45% of Spotify’s users are paying for ad-free listening Million active listeners at the end of last year, including 5.5 million after discontinuing its service in Australia and New Zealand last Which 71 million were subscribers who listen ad-free… Pandora operates only in Spotify reported “that it had 157 million global monthly active users, of
Generating $1.1 billion in 2016, according to the Interactive Advertising “DigitalĪudio is booming: Ad revenue grew 42 percent in the first half of 2017 after Space has grown, we’ve seen an uptick in interest in Spotify. However, unlike conventional radio commercials, Pandora radio commercials are guaranteed and measurable, which provides marketing managers with significantly more insight into their *ROAS and ROI. Pandora delivers the sound and emotion of radio ads, which are compelling and influential, like traditional media. These capabilities provide considerableĪdvantages in the radio advertising market. Their target demographic efficiently and with a guarantee of impressionsĭirectly served to your demographic. Summed up: Trackable, targetable, audio advertising that delivers results.įeatures of Pandora Radio, Pandora advertising allows advertisers to reach Turn ads around in a hurry without sacrificing quality. Teams available that are top-notch and quick turnaround times, advertisers can No cost commercial production is offered asĪn added value in-house, and the production quality at Pandora Radio is Most terrestrial radio stations, and digital radio companies, is free. Pandora is easy! You may not know that the production of radio commercials for Is the entire market! In Seattle, that means advertising on Conventional Radioīroadcasts your ads from Chehalis to Bellingham! Targeting, which is a much wider net than many advertisers want to cast today.
Traditional Radio is constrained to DMA Level Additional targeting by gender and by age make Pandora even more effective.
#Pandora radio advertisements zip#
We can geographically target users by zip code, city, county, MSA/DMA, or state. On Pandora Radio, you can quickly narrow down your target demographic. Pandora also has video advertising capabilities that are pretty awesome, too.ĥ. Yet, Pandora delivers the power of audio advertising versus Digital Display advertising.
This digitalĪdvertising sales model provides much more accountability and allows you toīetter track your ROI, just like you would with a digital advertising campaign. Pandora sells advertising by CPM (cost per thousand) impressions. You’ll pay per listener, not by rating point. System called PPM (Portable People Meters), which has a lot of skepticism aboutĤ.
Traditional Radio, where you’re at the mercy of an antiquated radio rating Their account to access their Pandora account. Of people listening to you commercial because listeners must be logged in to With Pandora Radio, you will know the exact number The user interaction confirms that the Pandora user is actively listening, which is the best way to ensure your ads get heard.ģ. Pandora serves most of the ads shortly after, if not immediately after, a user likes or dislikes a song, or changes a station. This tactic means that Pandora is strategic about when it serves your ads.
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